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About Emily Bates

Emily is an award-winning marketer and leading expert on positioning brands to become an integral part of people's lives.  She's passionate about helping businesses design customer-focused strategies that drive results. 

She’s also an inspiring leader and visionary, known for her ability to galvanise people towards a common goal and inspire action and accountability. As a Non Executive Director, she brings fresh and innovative thinking to the Board room, is curious enough to wonder how we could do better, and brave enough to ask the tough questions. 

With a specialty in brand positioning, communications, events and sponsorships, Emily is known for creating unique and compelling initiatives that make a real difference.

"Marketing is in my DNA - I love nothing more than solving a business problem with a smart, innovative strategy and then - just as happy to roll up my sleeves - following that through to execution.  I love learning new things - whether it's taking a class in painting, ceramics or new digital techniques - and it's this quest to constantly grow that motivates me to always seek a better way to do things, to transform and innovate to achieve even better results."

In addition to her marketing stripes, Emily brings a unique business acumen, as a graduate of the AICD, Non Executive Director, Agile Scrum Master and Six Sigma Green Belt.

An active leader in the marketing industry, she judges a number of industry awards programs  and mentors the marketers of the future. In addition to 20 years marketing experience, she has led strategic projects, Line 1 risk management functions, budget management, operations as well improved department productivity and led change to deliver excellence. 


Available services

Image by Drew Beamer
Image by You X Ventures
Image by Hal Gatewood

Non Executive Director & Advisory

An experienced NED, Emily is available for commercial Non Executive Director or Board Advisory positions, particularly amongst organisations looking to bring innovative thinking, customer centricity and marketing capability to their team.

Strategy & Team Day Facilitation

Having facilitated countless strategic planning days and team workshops - including virtual sessions built for this non-contact world - Emily's approach will ensure you create a united team vision, deliver tangible outcomes from your session & set your team up for success.

Marketing Consulting

With over 20 years brand & marketing experience, developing strategic marketing plans for some of Australia's biggest brands, Emily now brings those skills and experience to help small business grow, through her business Greenthumb Marketing.


Strategic. Imaginative. Clear-thinking. Articulate. Disciplined. Organised. Loyal. Assertive. Lovely. Emily was all this and more. She is the ultimate marketer and her career success is a result of her amazing drive and energy.

Josh Grace, CMO Samsung